After Action Report; Navy Week Austin 2011


Dates: March 19-26, 2011

Anchor event: Austin Rodeo

Flag Officer Hosts: ASN Juan Garcia, Manpower and Reserve Affairs (March 20-23) and VADM Mark Skinner, ASN (RDA) Principal Military Deputy (March 23-25)

Participants: Navy Leap Frogs, Navy Band “Country Current”, USS George H. W. Bush Sailors, USS Constitution Sailors, Navy Suburban, Navy Simulator, NOSC Austin Sailors, NRD San Antonio Sailors, METC Sailors, UT NROTC, VP-45, VFA-83, and COMTRAWING-4.


Austin Demographics

Metropolitan Statistical Area (MSA) rank: 38

Designated Market Area (DMA) rank:  49

TV homes: 667,670

Gender diversity (% M/F): 51.4 / 48.6

Racial diversity (% AA/H/API):  10 / 30.5 / 4.9


Measures of Effectiveness

Where it has been directly observed, key Navy message delivery is noted by the following numerical codes in red after each chronological event entry below:

1 - America’s Navy is a Global Force for Good

2 - The Navy fights on, under and over the water

3 - 70-80-90 rule

4 - The Navy is America’s away team

5 - Reducing energy and achieving energy independence


Measures of Performance (external)

Events: 68

In-person impressions (event attendance):  127,745

Print impressions (circulation): 396,181

TV impressions:  267,968

Radio impressions: 1,200

Online impressions: 343,000

Total impressions: 1,136,094

Measures of Performance (internal)

Stories submitted to ( 12

Photos shared via flickr (  82

Photos published on 8

Photos published on Facebook: ( 1884

Video products shared via YouTube (  5

Radio and Video stories submitted to Defense Media Activity (for All Hands and Daily News Update) ( 3


Engagements by outreach category

Civic:  6

Community Service:  10

CoNA: 1

Corporate:  1

Diversity:  1

Education:  20

Sporting Event/Attraction:  16

Government:  4

Media:  6

STEM:  1

Veterans:  2


NLUS Publication

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