Continuing Education

Social Media Marketing for Navy League Councils Program Training

Social Media for Non-Profit Organization

This workshop will teach you how you can leverage the power of existing & emerging social media platforms to attract & acquire more members for your organization. Namely, learn how to use Social Media for Non Profit Organization from a successful entrepreneur who will share with you a step-by- step guide you can use to create your own powerful social media strategy to build and expand your business.

Who Should Participate:

  • Small Business Owners / Entrepreneurs / Cyberpreneurs / Solopreneurs
  • Aspiring Entrepreneurs
  • Freelancers
  • Marketing Professionals

Learning Objectives:

  • Learn the 12 steps on how to leverage the power of social to get more members for your organization.
  • Understand why small businesses should experiment and “invest” in new social platforms like Snapchat, Periscope and Blab.
  • Discover about the online tools that small business owners can use to up their social game.
  • Get insight & inspiration from the personal success story of the speaker & from the discussions shared with classmates sharing similar goals

Workshop Outline:

A. The Social Media Primer

1. The Success Story of a Business Built from the Ground-up Using the Power of Social Media

2. The Game

3. What is Social Media

4. The Global & Local Landscape

B. 12 Steps on How to Get More Profitable Clients Using the Power of Social

1. Navigating the Social Media Platform Universe and Identifying the Right Platform for Your Organization

2. Creating your Social Profile

3. The Facebook Page: To create or not to create for your Organization

4. Content Management: Creation, Curation & Consistency

5. Jab Jab, Jab, Right Hook!

6. Getting Your Audience to Listen and Engage

7. The Social Media Art of Sharing: Videos, Images, Text

8. Listing & Connecting with the Right Influencers

9. The Early Adapter: Experimenting with New Social Media Sites

10. Creating Communities: Facebook and LinkedIn groups

11. Take it Offline

C. The Power Tools for your Start-up Social Toolkit

1. Google Alerts

2. Canva

3. Buffer

4. Hootsuite



D. Social Media Wrap – Summary & Action Steps